The Jackie Kennedy Style Guide: 6 TrendsThat Defined 1960s Elegance

Fashion moves fast. Trends appear overnight, disappear by the next season, and the industry constantly searches for the next big aesthetic.

But every so often, fashion pauses and looks back.

And when it does, one name inevitably returns to the conversation: Jacqueline Kennedy Onassis.

More than sixty years later, Jackie Kennedy remains one of the most referenced style icons in fashion history. Designers revisit her silhouettes, stylists study her photographs, and fashion lovers continue to recreate the effortless elegance she made famous.

The numbers reflect this fascination. Studies show that 77% of consumers actively follow fashion trends, often influenced by cultural figures and public personalities who shape the way we dress.

Jackie Kennedy did exactly that.

And today, as vintage elegance returns to the spotlight, many of Jackie Kennedy’s signature pieces are finding their way back into modern wardrobes. Let’s explore the elements that defined the Jackie Kennedy aesthetic, and why they still matter today.

The Jackie Kennedy Trends We’re Still Wearing Today

1. The Pillbox Hat

Few accessories are as closely associated with a fashion icon as the pillbox hat is with Jackie Kennedy.

Small, structured, and perfectly balanced, the hat became her signature during the early 1960s. Her famous inauguration outfit- featuring a pillbox hat and tailored coat- helped transform the accessory into a global fashion trend almost overnight.

Today, the pillbox hat continues to reappear in designer collections and editorial shoots.

Why we love it:
A pillbox hat adds instant vintage elegance and architectural polish to any look.

GIGI BURRIS Lauren leopard-print wool-felt pillbox hat
Credits: Net -A- Porter

Gigi Burris Lauren

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GIGI BURRIS Lauren silk-blend velvet pillbox hat
Credits: Net -A- Porter

Gigi Burris Lauren

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Apparis Margot Pillbox hat
Credits: Farfetch

Apparis Margot Hat

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GIGI BURRIS Laura wool-felt pillbox hat
Credits: Net -A- Porter

Gigi Burris Laura

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2. Oval Oversized Sunglasses

Her oversized oval frames became a defining feature of her later style, especially during her travels and public appearances in the late 1960s and 1970s.

The effect was powerful: the sunglasses added mystery while elevating even the simplest outfit.

Today, oversized sunglasses remain one of fashion’s most enduring accessories.

Why we love it:
Large sunglasses instantly create glamour, confidence, and effortless cool.

Balenciaga Eyewear geometric-frame sunglasses
Credits: Farfetch

Balenciaga Sunglasses

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GANNI oval-frame sunglasses
Credits: Farfetch

Ganni Sunglasses

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Loewe Inflated oval sunglasses
Credits: Mytheresa

Loewe Sunglasses

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Gucci Eyewear GG2013S studded oval-frame sunglasses
Credits: Farfetch

Gucci GG2013S Sunglasses

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3. Opera Gloves

Opera gloves have always carried a sense of drama and sophistication.

Jackie Kennedy wore them frequently during formal events and state dinners, pairing them with sleeveless gowns and tailored dresses.

Why we love it:
Opera gloves bring instant elegance and old-world glamour to an outfit.

STYLAND feather-trim gloves
Credits: Farfetch

Styland Feather Gloves

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Giuseppe Di Morabito long tulle gloves
Credits: Farfetch

Morabito Tulle Gloves

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Versace Velvet gloves
Credits: Mytheresa

Versace Velvet Gloves

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Ioana Ciolacu sheer long-length gloves
Credits: Farfetch

Ioana Ciolacu Gloves

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4. The Small Bucket Bag

Jackie’s handbags were never oversized or overly decorative.

Instead, she favored small structured bags that were elegant, practical, and refined.

Today’s fashion world has embraced the same philosophy, with luxury houses releasing compact bags that prioritize clean shapes and versatility.

Why we love it:
A small bucket bag keeps an outfit polished while remaining effortlessly functional.

Loro Piana Bale Small leather top-handle bag
Credits: Mytheresa

Loro Piana Bale

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Toteme Belted leather tote bag
Credits: Mytheresa

Toteme Tote Bag

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Chloé Chloé Icons Mini leather bucket bag
Credits: Mytheresa

Chloé Icons Bag

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Alaïa Motion Mini embellished suede top-handle bag
Credits: Mytheresa

Alaïa Motion Bag

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5. The Pastel Dress

Why we love it:
A perfectly tailored pastel dress is the ultimate expression of effortless elegance.

Rotate Floral mesh maxi dress
Credits: Mytheresa

Rotate Mesh Dress

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Maticevski Priority draped crêpe gown
Credits: Mytheresa

Maticevski Priority Gown

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Self-Portrait Belted lace midi dress
Credits: Mytheresa

Self-Portrait Lace Dress

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Rotate Kaisa satin gown
Credits: Mytheresa

Rotate Kaisa Gown

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Final Word: The Enduring Legacy of Jackie Kennedy

Jackie Kennedy never tried to be a trendsetter. Yet she became one of the most influential style figures of the twentieth century.

Her wardrobe proved something important: Fashion doesn’t have to be complicated to be powerful. Sometimes, the most memorable style comes from simplicity, precision, and confidence.

That’s why designers continue to reference her.

That’s why stylists still study her.

FAQs

Why is Jackie Kennedy considered a fashion icon?

Jackie Kennedy became a global fashion icon during the 1960s due to her elegant wardrobe as First Lady of the United States. Her signature style- pillbox hats, tailored dresses, oversized sunglasses, and minimalist accessories- helped define modern American elegance.

What is the Jackie Kennedy style aesthetic?

The Jackie Kennedy aesthetic is characterized by timeless elegance and clean silhouettes. Key elements include structured dresses, pillbox hats, oversized sunglasses, gloves, and minimalist luxury accessories.

Are Jackie Kennedy fashion trends still popular today?

Yes. Many of Jackie Kennedy’s signature pieces- especially oversized sunglasses, tailored dresses, and vintage accessories- continue to appear in modern fashion collections and runway shows.

Where can I find Jackie Kennedy inspired fashion pieces?

Vintage-inspired pieces and classic luxury accessories inspired by Jackie Kennedy can be sourced through high-end boutiques, designer collections, and curated personal shopping services.At Haute Secret Shoppers, our personal stylists and secret shoppers help clients source rare designer pieces, vintage finds, and luxury accessories globally- making timeless fashion accessible wherever you are.

Picture of Aditi Tapadar
Aditi Tapadar
My name is Aditi Tapadar, and I craft stories for Haute Secret Shoppers that sit at the crossroads of fashion, culture, and creativity. With a background in brand storytelling, content strategy, I try to building narratives that go beyond trends and highlight the essence of luxury for you. When I’m not working on content, you’ll find me discovering new books, films, dabbling into new interestes I find everyday, and chai ofcourse. You can connect with me at aditi@secretshoppersuk.com!
Picture of Aditi Tapadar
Aditi Tapadar
My name is Aditi Tapadar, and I craft stories for Haute Secret Shoppers that sit at the crossroads of fashion, culture, and creativity. With a background in brand storytelling, content strategy, I try to building narratives that go beyond trends and highlight the essence of luxury for you. When I’m not working on content, you’ll find me discovering new books, films, dabbling into new interestes I find everyday, and chai ofcourse. You can connect with me at aditi@secretshoppersuk.com!

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